Welcome to Escola Concept. Founded in 2017, the Concept Family of Schools is part of Grupo SEB, a well-established, family-owned educational group with over 50 years of experience serving the communities in Brazil and Latin America. Grupo SEB is the largest PK-12th-grade educational group in Brazil and the 6th largest in the world. Today, the Concept Family of Schools is comprised of three schools out of a total of 50 schools that are currently owned by the SEB Group.

Escola Concept serves the communities of São Paulo, Ribeirão Preto, and Salvador, with nearly 600 students representing multiple nationalities and backgrounds. Our diverse community shares a common mission: to spark curiosity through intentionality, relevance, purpose and meaningful connections for the betterment of our world.

As a community, we are connected by our core values. We seek to develop happy, curious, caring, and open-minded individuals. We develop and assess the child as a whole through our focus on social-emotional learning, cognitive standards, on the integration of Arts, on the culture of Design Thinking, and on the connection to the outside world beyond the artificial walls of our school. Through all of these connections, multiple skills and competencies are developed to better equip our learners for a world that is constantly changing.

Escola Concept has a “rolling enrollment” process which means students may enroll at any time during the school year. While we understand that securing school enrollment is a priority for families, we cannot do so until we have received the complete enrollment package with all the listed documents. Once these documents have been received a series of actions will be triggered:

  • Review of documents and transcripts
  • Interview with our Guidance Counselor and/or a member of our Leadership Team
  • Payment of first month's tuition
  • Contact of Family Coordinator to schedule meetings with the Division Leadership, the Nurse, the Nutritionist, and the Teacher


We encourage all families to start their Escola Concept experience by scheduling a visit to our campus. We host daily tours at 8:00 a.m., 10:00 a.m. and 12:30 p.m. Our tours will provide you with a campus overview, insights and live examples of our teaching and learning practices, as well as exposure to our campus and what it means to be part of an innovative learning community in three different locations: São Paulo, Ribeirão Preto, and Salvador.

Following the visit you have the option to schedule a full day experience for your child from 7:50 a.m. to 3:30 p.m., so he/she can truly understand what it means to be a part of our community. The day begins with a buddy welcoming him/her to our campus. The buddy is a current Escola Concept learner who is in the same grade level as your child and will be hosting your child for the day (lunch, break, and meeting new peers).

Following the full day experience, your family will have a better understanding of what it feels like to be an Escola Concept learner.

Before your visit to one of our campuses, please take the time to fully explore our website where you will find more details regarding Escola Concept's focus and how learning comes to life in our three schools. Our website, the campus visit, our social media presence, and your child's day-long immersion into our culture will give you a 360-degree overview of our school.

We understand your priority in finding just the right school and settling your children into a welcoming, safe, and joyful community. Escola Concept's learning environment offers you world-class, highly qualified, caring faculty and staff who believe in the power of relationships and will consistently seek to challenge your children to be responsible risk takers, empathetic citizens, and to approach problems as opportunities, with curiosity, openness, and awe.

Our main priority at Escola Concept's Enrollment Office is your family's positive transition. We will assist you every step of the way to ensure your children are welcomed in a fluid and transparent manner. We welcome you to join this learning journey with us!